consortiums

PROJECT 5

PERSONNEL RECRUITING

Eye Tracking While Answering Questions in Electronic Multimedia Environments

Arthur C. Graesser
University of Memphis

Proposed Grant $120,005

Abstract:
The proposed research collects eye tracking data while adults answer questions, ask questions, and interact with electronic media. We will test computational models of question answering (QUEST) and question asking (PREG) in four contexts:

(1) answering questions on government questionnaires, (2) comprehending illustrated texts on mechanical and electronic devices, (3) reading Navy recruiting material, and (4) engaging in collaborative dialog with intelligent computer tutors (conceptual physics and computer literacy). Patterns of activity in these tasks will be correlated with measures of individual differences. This research has direct applications to most areas, but particularly survey research methodology, recruiting, training, and selection & classification.